Easily the most popular (and the most financially impactful) add-on feature with PawnMaster is the text messaging module. The advent of texting in our society has made it ubiquitous; globally, it is the number one means of communication and recent studies show that 90% of all texts are typically read within 5 minutes of receiving it. In other words, if you’re not using text to communicate with your customers, you’re a dinosaur. At least that’s what my kids tell me.
Have you ever given much thought to taking your shop's marketing to the next level? Or, have you ever measured your marketing efforts to see if there is actually a return on it? Data Age / PawnMaster has launched our newest complement to TxT Pawn… TxT Valet. It is a true, full-concierge service at a price that’s feasible. It’s simple, one can say a no-brainer in the marketing area if you do not have the time, or do not know what marketing efforts will bring your customers through the door. The TxT Valet team does everything for you.
1. To start, they call you to talk one on one about your inventory, they will also ask you to run certain reports to obtain specific marketing information, they go over any marketing ideas you may have, and holidays that are coming up that you may want to advertise sales for.
2. They will then take the information gathered and work with you to create a custom blast describing your sale and/or inventory you would like to move and use that information to deploy the program for you on the date and time you've requesed.
3. They actually follow your campaign and if a hyperlink was placed in your blast they track them to see your customers' open rates.
4. And finally, a member of our team will follow up after the campaign to see how it produced for you and your business.
Rhonda Roebuck, Earl's Pawn & Jewelry, Mobile, AL
Not long after taking over as manager of Earl’s Pawn & Jewelry, Rhonda Roebuck realized how much time and money was being spent sending out hard copy pawn notices. After speaking with her PawnMaster account manager, Rhonda decided to implement the Text Messaging module in order to eliminate expensive, ineffective physical notices. Since she has started sending her customers text messages, Rhonda has recorded a 25-30% redemption rate on pawns.
Text messaging can help. As a business owner, you must use every opportunity to communicate with your prospects, customers, and VIPs. Whether you send plain text messages or texts with hyperlinks directing your customers to a landing page of your choice, mobile marketing can attract more buyers throughout the holidays. What's your plan for Black Friday, Small Business Saturday, Cyber Monday, Christmas and even post-holiday retail sales?
I was attracted to the opportunity at Data Age because the company was by far the global leader in its space. As with so many new product developments, the company was the pioneer in providing TxT Pawn, our text messaging product, into a software integration and I knew it was a hidden gem for our clients. Five years ago texting was widely used and it has countinued to double every year since. Case in point, Data Age now has close to 900 TxT Pawn clients who deliver over 5 million text per year… Wow!
It seemed like yesterday that we were all at the 2011 NPA Pawn Expo at Caesar's Palace but my how times flies. In 8 days Pawnbrokers will converge and gather at the best show of the year again. If you were at last year's show, you hopefully got to stop by Data Age's PawnMaster booth to see what was new. This year will be no different with extremely helpful features like: